Is it true that US trade fairs are extremely expensive compared to other countries? Wondering if the ROI makes sense for a mid-sized company.

Yes, costs are higher, but the returns can be massive if you approach USA trade shows strategically. Booth rentals and travel aren’t cheap, but the audience you get access to is unparalleled. Imagine showcasing your product not only to US companies but also to international buyers who specifically come to America for these shows. We spent a decent budget for a booth in Las Vegas, but we gained partnerships that opened distribution channels in two new countries. For a mid-sized company, it’s definitely an investment – but one with the potential for serious payback.

Additionally, there's a growing debate about the impact of automation on employment renewable.